At Dhriti Ornaments, we are committed to protecting your personal information and ensuring that your privacy is respected at every step of your shopping journey. This Privacy Policy describes how we collect, process, store, use, and safeguard your personal data when you visit or make a purchase from our website selling silver imitation jewellery.
1. Information We Collect
We collect information to provide a secure, smooth, and personalized shopping experience. Information collected includes:
- Personal Identification Details:
Name, Mobile Number, Email Address, Billing Address, and Shipping Address.
- Order & Transaction Details:
Items purchased, order history, payment mode, transaction IDs, and invoice information.
- Customer Behaviour Data:
- Browsing and navigation patterns on the website
- Products viewed, added to cart, or added to wishlist
- Purchase frequency and category preferences
- Responses to offers, notifications, and campaigns
- Technical Information:
IP address, device type, operating system, browser type, cookies, location (approx.), session logs, and website interaction data.
- Communication Data:
WhatsApp chats, support messages, email inquiries, and customer support calls.
2. How We Use Your Information
Your information may be used for one or more of the following purposes:
- Order Fulfillment:
To process, verify, pack, ship, and deliver orders to your address.
- Payment Processing:
To securely process payments via trusted payment gateways.
- Account Management:
To help you log in, manage orders, wishlists, and account settings.
- Customer Support:
To resolve queries, track orders, and address service-related requests.
- Personalized Recommendations:
To suggest jewellery based on your browsing behavior and purchase history.
- Marketing & Promotions (Only if you opt-in):
Sending updates about new collection launches, offers, discounts, and festive sales.
- Security & Fraud Prevention:
Detecting unusual activity, unauthorized access, and protecting your account.
- Analytics & Improvements:
To improve website design, product availability, usability, and customer experience.
3. Data Protection & Security
Your information is stored and processed using industry-standard security technologies:
- SSL Encryption:
All payment transactions are encrypted and secure.
- Data Encryption:
Sensitive information is stored on protected servers.
- Restricted Access:
Only authorized employees and service providers may access data strictly for business purposes.
- Regular Security Audits:
We regularly review our systems to maintain data integrity and security.
4. Sharing of Information
We respect your confidentiality and DO NOT sell, rent, or trade your data. We only share information with trusted partners for operational purposes:
- Courier & Logistics:
Delhivery, Shiprocket, Bluedart, Ekart, India Post.
- Payment Gateways:
Razorpay, Paytm, Cashfree, and other secure processors.
- Marketing Tools (if opted in):
Facebook Pixel, Google Ads, WhatsApp Business API.
- Technical & Hosting Providers:
Servers, cloud storage, and website infrastructure services.
All third-party service providers follow strict confidentiality agreements.
5. Your Rights as a Customer
You have full control over your personal information. You may request:
- Data Correction:
Update or modify incorrect personal details.
- Data Deletion:
Request complete deletion of your account and related personal data.
- Opt-Out:
Unsubscribe from marketing messages or WhatsApp notifications.
- Data Access:
Request a copy of all information stored about you.
- Withdraw Consent:
Stop sharing optional behavioral or marketing data.
6. Cookies & Tracking Technologies
We use cookies and tracking tools to enhance your shopping experience:
- Remembering your cart items
- Maintaining session login
- Improving website load speed and performance
- Showing personalized ads on Facebook, Instagram & Google
- Analyzing traffic and behaviour to improve service quality
You may disable cookies through your browser, but certain website features may not work correctly.
7. Data Retention Policy
We retain personal data only as long as necessary for:
- Order processing and legal compliance
- Customer support and returns
- Accounting and taxation requirements
- Improving service quality and user experience
Once data is no longer required, it is securely deleted.
8. Policy Updates & Changes
Dhriti Ornaments reserves the right to update this Privacy Policy at any time. Changes will be posted on this page and will take effect immediately upon publishing.
9. Contact Information
If you have any questions regarding this Privacy Policy or wish to exercise your rights, please contact us:
- Email: connect@dhritiornaments.com
- Phone/WhatsApp: +91-9536442121
- Support Hours: Monday – Saturday, 10:00 AM to 6:00 PM
Thank you for trusting Dhriti Ornaments. Your privacy and protection are always our priority.